Mashable's Christina Warren previews the Esquire app with Josh Koppel, chief creative officer of Scrollmotion. Read a review at Mashable.
I know, I know. I'm not an Esquire reader, either, but I love the way that this demo magazine looks. Why can't all e-books be designed to look this slick?! This is exactly what I imagine when people discuss e-textbooks, not the formatted-on-the-fly PDF files that publishing houses are churning out now.